Spreading the word

Posted by admin | Uncategorized | Wednesday 21 October 2009 5:49 pm

This healthcare company tried to encourage their employees to use Facebook to spread the good word about their successful projects. Wisely, many employees chose not to because of the well-known privacy restrictions that are placed upon them–they did not want to share information that might be considered sensitive on a social networking site. In the age of online reputation management strategies, news of any mess-ups would get out quick and do incredible damage to the image of the company.


Defending reputation defense

Posted by admin | Uncategorized | Tuesday 20 October 2009 8:19 pm

This guy is completely right to defend the idea of online reputation management–regardless of whether his particular arguments or right. I’ll leave you, the reader, to decide whether his arguments are cogent or not–but I think everyone can agree that reputation is of immense importance. Many businesses and individuals who have suffered from internet libel will agree when I say, I’m glad the industry of online reputation management exists.


Is it ethical?

Posted by admin | Uncategorized | Friday 9 October 2009 5:48 pm

There is a longstanding debate amongst critics and proponents of reputation management services as to whether it is has a net positive or net negatvie effect on the Internet and society. Whilse some allege that these services are “gaming the system”, I would contend that people have every right to publicize themselves in a way that is flattering, or at least not demeaning. To the question “is it ethical?”, I would respond “is it ethical to advertise on TV and radio?”


Posted by admin | Uncategorized | Thursday 1 October 2009 3:20 am

This article makes a detailed arguement about whether those who participate in web libel should have their anonymity gauranteed and protected under privacy laws. I won’t comment on that, except to say that internet critics currently have anonymity–as we know all too well. This anonymity enables them to make some pretty nasty comments which, whether true or false, inevitably become problematic for those being criticized.