This video is from Good Morning America on ABC. In the clip, the individuals talk at length about how your online reputation can be damaged. One of the ladies in the clip talks about how one’s online reputation can be severely damaged by a picture randomly placed online or a mean comment from some anonymous person.

The clip also goes through the story of Ashley Payne, a school teacher who was forced to resign because of pictures posted online. Basically the entire purpose of the clip is to demonstrate the danger of online defamation.

When a real problem occurs for a major business, advertising is one of the only ways that companies can reach out and repair their reputations. BP is one of the many companies that has run into a real problem and had to confront it through heavy advertising.

One of the ways that BP has tried to fix their reputation problem is apparently by purchasing Google AdWords. In fact, they were spending only roughly $57,000 per month in the months before the oil spill, but in June alone they were one of the top advertisers with Google–spending somewhere in the neighborhood of $3.6 million in that month alone.

This is no coincidence, BP did not suddenly discover Google AdWords’ efficacy in June. They began using Google AdWords because they had a major reputation management campaign in the works. Google AdWords can be highly effective, as BP has found, at advertising to targeted markets.