It is important to understand exactly how reputation management services work before hiring a firm to do them for you. This video provides a very good overview of the process as it exists now.

The Berkman Center For Internet and Society at Harvard is one of the most advanced academic centers for studying how the Internet effects social situations and injects social pressures into an otherwise non-social activity. The video below features journalists and lawyers from top law firms, press outlets, and companies discussing the issues of online defamation. One of the most important issues discussed is Section 230 of the Communications Decency Act of 1996.

Enjoy, reputation management services nerds.