Reputation Management Through Purchasing Domains

Posted by admin | Uncategorized | Tuesday 20 December 2011 3:38 pm

The City of Windsor is not normally in the habit of buying domain names with .xxx at the end. Indeed, it seems a little bizarre that they would be buying domain names meant for adult entertainment websites. But the reasoning is pretty sound.

To avoid any indecent Internet exposure, some of the city’s biggest institutions are snapping up corresponding domain names ending in “.xxx” to make sure they are never bought by or associated with adult entertainment websites.Mary Rodgers, who works in marketing and communications at the city, said the IT department had just purchased www.citywindsor.xxx on Tuesday.

“It’s to protect our reputation,” Rodgers said. “We’re not going to use it, but we own it.”

If they own it–no one else can use it for adult-themed purposes. It’s a bit of reputation management through domain purchasing.

The Risk of Transparency

Posted by admin | Uncategorized | Monday 12 December 2011 3:30 am

Transparency is what every company should seek to achieve online–companies that are easy to contact and communicate with suffer the least from online defamation. This is true for online reputations, too.

A lot will change when it comes to the future of online reputation, but one thing looks to remain static: transparency will always be important so users know on what grounds their reputations are being established.Interestingly, that goes for both service providers and their users. On the provider side, Yahoo’s Luke Beatty, it’s VP and GM of community, thinks that users understand that the way sites operate and rank them will change. However, he said, “I don’t think anyone has a problem with the change as much as they have a problem with the transparency.”

Transparency only creates a problem insofar as it exposes people to the danger of online defamation and perhaps issues like stalking or identity theft.