$6 + Lots Of Imagination = Senior Copywriting Job With Young & Rubicam

Posted by admin | Uncategorized | Tuesday 18 May 2010 10:50 am

It’s no secret that the Internet can be used for just about anything, including finding a new job or changing career. Alec Brownstein wasn’t happy with scouring the results pages of the monster job site or joining social networking websites like biznik and instead embarked on his own unique brand of self advertising, spending a total of $6 and landing himself a top job in the advertising industry thanks to his unique and ultimately successful plan.

Many top executives (like the rest of the world) Google their names in order to check the results that are returned (it is, after all, an effective start to online reputation management) and copywriter Alec used this knowledge to his advantage creating PPC ads for 5 of the advertising industry’s top executives.

When executives including Scott Vitrone and Ian Reichenthal of Young & Rubicam they were met with a brief sponsored ad at the top of the results page that read “Hey x; Googling yourself is a lot of fun. Hiring me is fun, too.” Having bought top positions for five of the leading executives in the industry, he received 4 calls back and two interviews ultimately culminating in a senior copywriter’s position with Young & Rubicam.

Doing things differently and getting noticed is how many websites and online businesses have made their reputation and fortunes, and for Alec Brownstein it is how he landed himself a dream job and became one of the most famous job hunters on the Internet while bypassing the major job sites.

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