This guy is completely right to defend the idea of online reputation management–regardless of whether his particular arguments or right. I’ll leave you, the reader, to decide whether his arguments are cogent or not–but I think everyone can agree that reputation is of immense importance. Many businesses and individuals who have suffered from internet libel will agree when I say, I’m glad the industry of online reputation management exists.
http://tonyadam.com/blog/online-reputation-management-does-matter/