Is it alright to bury consumer reports that might help a consumer to avoid giving money to a business that will not deliver a product as promised? Internet defamation has become a serious problem online, but is it ethical? The answer that I would give is quite simple: Every company has a right to respond to critics and publicize themselves in a way that is positive.
http://redtape.msnbc.com/2007/09/most-savvy-cons.html