Google’s Matt Cutts On Better Google Visibility

Posted by admin | Uncategorized | Sunday 9 May 2010 8:30 pm

This video’s been around for quite a while now but it still has some useful tips on how to improve your visibility on Google’s search engine results. If you’re attempting to flood the higher echelons of the search results with website pages, blog posts, and social network profiles that you create yourself then you need to ensure that you’re getting the best results possible for your hard work.

As ever, two of the more prominent points in the interview regard the use of keywords for on-page content and the development of your link profile.

Including keywords on your page isn’t just good practice for SEO. It can prove hugely beneficial for improved product or company branding and it can also be beneficial if you’re undertaking an online reputation management program.

It’s important not to get too carried away adding multiple instances of your keyword every few words of content but do insert it where it makes sense and use it in the title of relevant pages. In the case of reputation management, the keywords we usually refer to are brand names, product names, company names, or your own personal name.

Building links is also important although less so for your social networking profiles than for your own web pages, blog posts, and other hosted online real estate. These too should use your keywords and you should remember that the higher the authority of the linking site, the greater the benefit that your own web page will receive from the link and ALWAYS avoid multiple links from spammy link farms and spam pages.

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