The article linked below is actually from a Middle Eastern news source. It seems as if international reputation management has that name for a reason. The author urges businessesmen that read the column to utilize international reputation management services to their benefit.

A strong corporate reputation generates confidence, in the present as well as in the future. It generates a feeling that the corporation is in the hands of safe and responsible leaders. And that is what matters.

The author is obviously right. Reputation matters, that is why companies spend billions on advertising each year. However, online reputation is becoming increasingly important relative to all other ways of creating or maintaining the company’s reputation.

http://www.ameinfo.com/56895.html