“Bad news travels fast on the Internet”. Never have truer words been spoken about the online community. Kryptonite, a bicycle lock company, found this out the hard way in 2004 when someone posted something on an online forum showing that a ballpoint pen could open the Kryptonite lock easily. Personal Reputation Management perhaps could not have prevented this secret from becoming public, but it could’ve lessened the pain that the company felt because of it.
http://www.computerworld.com/s/article/9060960/Online_reputation_management_is_hot_but_is_it_ethical_