Reputation Management Through Purchasing Domains

Posted by admin | Uncategorized | Tuesday 20 December 2011 3:38 pm

The City of Windsor is not normally in the habit of buying domain names with .xxx at the end. Indeed, it seems a little bizarre that they would be buying domain names meant for adult entertainment websites. But the reasoning is pretty sound.

To avoid any indecent Internet exposure, some of the city’s biggest institutions are snapping up corresponding domain names ending in “.xxx” to make sure they are never bought by or associated with adult entertainment websites.Mary Rodgers, who works in marketing and communications at the city, said the IT department had just purchased on Tuesday.

“It’s to protect our reputation,” Rodgers said. “We’re not going to use it, but we own it.”

If they own it–no one else can use it for adult-themed purposes. It’s a bit of reputation management through domain purchasing.

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