There is a lot of content on the Internet that is laughable, that is fun, that is silly. Like all pranks, though, there is a point at which it stops being funny and becomes quite serious. This is true online too. When pranksters decide to take aim at companies and individual’s reputations, by gaming search engines, it is much more serious. A man or woman’s reputation is something that they must live with, whether it has been acquired fairly or unfairly, through lies or truth.
Companies can lose hundreds or thousands of possible clients from vicious lies spread on the web that find their way into search results. This can directly counteract the hundreds, thousands, or even millions of dollars that these companies spend on advertising to attract additional clients.
The only way to defend against this sort of anonymous online slander is to hire an online reputation management firm. ReputationHawk.com is the website of a company that helps to repair the injured reputations of individuals and companies. They do this by de-emphasizing the negative comments and replacing those links with more positive articles or blog postings.
Everything that I have read about this company says that they are very successful at what they do. Customer reviews, interviews, blog postsâ€”all have sung the praises of Reputation Hawk. The Chicago Tribune, NewsWeek, Businessweek, and Time have all featured the innovative company in profiles of the industry or direct interviews.