Spreading the word

Posted by admin | Uncategorized | Wednesday 21 October 2009 5:49 pm

This healthcare company tried to encourage their employees to use Facebook to spread the good word about their successful projects. Wisely, many employees chose not to because of the well-known privacy restrictions that are placed upon them–they did not want to share information that might be considered sensitive on a social networking site. In the age of online reputation management strategies, news of any mess-ups would get out quick and do incredible damage to the image of the company.


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