The Risk of Transparency

Posted by admin | Uncategorized | Monday 12 December 2011 3:30 am

Transparency is what every company should seek to achieve online–companies that are easy to contact and communicate with suffer the least from online defamation. This is true for online reputations, too.

A lot will change when it comes to the future of online reputation, but one thing looks to remain static: transparency will always be important so users know on what grounds their reputations are being established.Interestingly, that goes for both service providers and their users. On the provider side, Yahoo’s Luke Beatty, it’s VP and GM of community, thinks that users understand that the way sites operate and rank them will change. However, he said, “I don’t think anyone has a problem with the change as much as they have a problem with the transparency.”

Transparency only creates a problem insofar as it exposes people to the danger of online defamation and perhaps issues like stalking or identity theft.

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