Toyota’s Problem

Posted by admin | Uncategorized | Wednesday 3 March 2010 2:55 am

Where did Toyota go wrong? Well, producing flawed cars to begin with was a bad start. But, as the following article points out, it was their response to the issues (or the lack of a response) that really injured them.

There is every reason to believe Toyota will fix its technical and management problems. The question is whether, panicking in the very un-Japanese glare of the American media and political spotlight, it will dig a deeper hole by losing the air of trust and reputation for competence among customers it has spent so long building up. That would be bad for Toyota and for America.

If Toyota wants to rebuild trust with consumers, and its reputation, it will have to do two things. 1.) Put out safer vehicles. 2.) Launch a comprehensive online reputation campaign.

http://www.baltimoresun.com/news/opinion/oped/bal-op.toyota02mar02,0,6420503.story

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